Comparison
Nexus vs the WhatsApp Business app
The free WhatsApp Business app is a great start for a small shop. When enquiries arrive faster than one phone can answer, Nexus adds AI replies, voice, a lead pipeline and team handoff on the official WhatsApp Business Platform.
| Nexus | WhatsApp Business app | |
|---|---|---|
| Cost | ||
| Cost | Managed package sized to your team | Free |
| Who answers | ||
| Who answers | AI trained on your services, hours and prices — your team can take over any time | You, from the phone or linked devices |
| Automation | ||
| Automation | Full conversations, lead questions and booking | Greeting, away messages and quick replies |
| Phone calls | ||
| Phone calls | Voice agent answers phone and WhatsApp calls, with transcripts | Not answered automatically |
| Lead tracking | ||
| Lead tracking | Every enquiry becomes a lead with an owner and next action | Chat labels |
| Team access | ||
| Team access | Shared workspace with roles and handoff | Limited to linked devices |
| Platform | ||
| Platform | Official WhatsApp Business Platform (Cloud API) | WhatsApp Business app |
Reviewed October 2026 from publicly available information. Features and prices change — check with each provider before deciding.
Choose Nexus if
- You miss messages or calls while serving customers
- Several people need to handle enquiries
- You want every enquiry tracked to a booking or sale
Choose WhatsApp Business app if
- A handful of chats a day that one person can answer
- You do not need call answering or a CRM
- You want to start for free
Questions
Before you decide.
Can I keep my existing WhatsApp number?
Usually, yes. We help you move the number to the WhatsApp Business Platform as part of setup and explain any steps Meta requires.
Will customers know they are talking to AI?
You choose how Nexus introduces itself. It hands over to a person whenever a customer asks or the conversation needs it.
What does WhatsApp itself charge?
Meta charges per message for some conversation types on the Business Platform. We explain the current pricing for your market during setup.
