Growth & SEO engineering
Search traffic that turns into enquiries.
- Intent over traffic
- Visible in AI answers
- Reported in leads, not clicks
The principle
Traffic is not money. Intent is.
Informational search
“how to fix a leaking tap”
100,000
searches a month — almost none of them hire anyone.
Buying search
“emergency plumber Dubai Marina”
100
searches a month — and the people searching need someone today.
What we do
Five ways we grow your enquiries.
Fixed fee · credited to a retainer
Technical SEO & AI-visibility audit
A written, prioritised audit of what stops your site being found, read by AI assistants and turned into enquiries — walked through live with your team.
- Crawling, indexing and rendering
- Structured data and entity signals
- Core Web Vitals and mobile
- AI search visibility (ChatGPT, Perplexity, AI Overviews)
- Conversion paths and tracking
- A 90-day fix plan
Monthly · reported in leads
Lead Engine retainer
High-intent pages, local search and conversion work — plus an AI front desk that answers every enquiry. Reported in enquiries, calls and bookings, not traffic.
- Service, location and comparison pages
- Google Business Profile and local SEO
- Conversion and form improvements
- Nexus AI front desk on WhatsApp and calls
- Monthly lead and revenue report
Project
Programmatic SEO builds
Hundreds or thousands of genuinely useful pages generated from your own data — areas, products, compatibility, routes — with quality guardrails, not thin copies.
- Data model and page templates
- Unique data on every page
- Internal linking and sitemaps
- Indexing and quality monitoring
Project
Free tools & micro-SaaS
Calculators, checkers and generators that answer high-intent searches with something useful — and turn visitors into leads. Engineering most SEO agencies cannot offer.
- Keyword-led tool selection
- Fast, prerendered tool pages
- Lead capture built in
- Optional paid tier
Monthly add-on
AI search visibility
Make sure AI assistants can read, trust and cite your business: rendering, structured data, consistent entity information and answer-first content.
- Crawler access and llms.txt
- Organization, service and FAQ schema
- Entity consistency across directories
- Citation monitoring
Not sure where to start?
Get a free website check in 30 seconds.
Indexing, structured data, AI crawler access and whether your content exists without JavaScript.
The Lead Engine
From search to booked call, in four steps.
Step 1
Be found
Service, location and comparison pages that match buying searches — prerendered, fast and marked up.
Step 2
Convert
Clear offers, proof and short forms on every page, tested on phones.
Step 3
Answer
Nexus replies to WhatsApp and calls in seconds and captures the lead details.
Powered by NexusStep 4
Follow up
Every enquiry gets an owner, a next step and a reminder — and lands in your monthly report.
The audit
What we look at.
Crawling & indexing
Index bloat, crawl waste, redirects, canonicals and sitemaps.
JavaScript rendering
Whether your content exists before JavaScript runs — the blind spot for AI crawlers.
Structured data
Organization, LocalBusiness, Service, Product and FAQ schema, validated.
Speed & Core Web Vitals
Real-user performance on phones, where most enquiries start.
Search intent map
The buying searches you should own, and which page should win each one.
Local search
Google Business Profile, reviews and location pages for every area you serve.
AI visibility
How ChatGPT, Perplexity and Google AI Overviews describe and cite you today.
Conversion paths
Forms, calls, WhatsApp and response times — where enquiries leak.
By sector
Where buying searches pay off most.
“[area] property for sale”, “[area] estate agent”
Programmatic area pages + lead routing
Nexus“emergency dentist [city]”, “[treatment] cost”
Local SEO + booking + AI front desk
NexusWhy an engineering team
We fix it in the code.
Rendering and speed
We prerender, fix Core Web Vitals and structured data ourselves. Our own site now ships full HTML on every page.
Free tools that rank
We build the calculators and checkers people search for — see our own free tools.
Learn moreAI front desk included
Enquiries from search are answered in seconds by Nexus, our WhatsApp and voice agent.
Learn moreReporting in leads
Enquiries, calls and bookings by page — the numbers your business actually runs on.
Free tools
Try what we build.
- Email deliverability checkerCheck SPF, DKIM, DMARC, MX and BIMI for any domain.
- WhatsApp link & QR generatorCreate a wa.me click-to-chat link and QR code with a pre-filled message.
- Missed enquiry cost calculatorSee what unanswered calls and messages cost your business each month.
- Software project cost estimatorIndicative budget and timeline for a website, web app, mobile app or AI agent.
Monthly reporting
What you see every month.
- Enquiries by page and channel
- Calls and WhatsApp conversations
- Booked appointments and quotes
- Rankings for buying searches
- AI assistant citations
- What we shipped and what is next
Questions
Straight answers.
Do you guarantee rankings?
No — nobody honest can. We commit to the work, the reporting and the leading indicators, and we report results in enquiries and bookings so you can judge the return.
What is different about an engineering-led SEO partner?
We fix problems in the code instead of writing tickets for your developers: rendering, speed, structured data, programmatic pages and free tools. We did it on our own site first — every page now ships full HTML that AI crawlers can read.
What does AI search visibility mean?
Assistants like ChatGPT, Perplexity and Google’s AI Overviews answer questions directly. We make sure they can read your site, understand who you are and what you offer, and have good reasons to cite you.
Which markets do you work in?
Europe, the UK, the UAE, Australia and Sri Lanka. Pricing is set per market and scope, and local search work is done for the cities you actually serve.
How is the audit priced?
As a fixed fee agreed up front. If you continue with a retainer, the audit fee is credited against it.
Can you work with our existing website and developers?
Yes. We can hand your team a prioritised fix list, or implement the fixes ourselves on most modern stacks.
Request an audit
See what is holding your site back.
Prefer to start yourself? Run the free website check.